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Can the internet can bring you an audience? With the increasing size and possibilities the internet is new medium for information technology. Just read the following statistics to see for yourself.

> "eMarketer reports that by the end of 2001, there were 445 million people online worldwide, of which 119 million, or 27% were located in the US. By 2004, there will be 165.5 million US internet users, accounting for 23% of the global total." (emarketer, 2002)

> "This type of commerce, e-commerce, has grown at rates well over 100% a year"(Kenneth Laudon and Carol traver, 2002)

> "It's predicted by 2006 consumers will be spending around $250 billion and buisness around $250 trillion in online transactions." (Dykema, 2000; Jupiter Media Mertix, 2001)

> "Businesses in 2001 are expected to spend about $470 billion purchasing goods and services" (Jupiter Media Mertix,2001)

> "With the U.S. internet audience estimated at about 170 million in 2001, online shoppers (the combination of buyers and browsers) add up to a market size of over 135 million consumers." (Kenneth Laudon and Carol traver, 2002)

> "Online Business to consumer sales of goods and services in 2001 are still growing at 45% to 55% per year .Revenues are expected to grow to $269 billion by 2005." (Dykema, 2000; Bakos,2001)

> "Business to business is the largest form of e-commerce with about $700 billion in transactions in 2001." (Kenneth Laudon and Carol traver, 2002)

Internet M&A Deals and Dollars by Quarter, 2001
Quarter Deals Dollars(billion)
Q1 350 $11.8
Q2 324 $13.7
Q3 306 $7.1
Q4 309 $7.1

Total 1289 $39.7 Source: Webmergers.com database

> "At mid year 2001, around 170 million people (almost 60% of the total population) in the United States had access to the internet. This number is expected to grow to around 215 million users by 2005."(Nielson/Net Ratings, 2001; Computer Industry Almanac, 2001)

> "This number of unique visitors will continue to rise from 40% to 50% til 2006."(Kenneth Laudon and Carol traver, 2002)

> "With the 350 million computers worldwide connected, the internet links business and individuals together"(Kenneth Laudon and Carol traver, 2002)


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